Luüna Naturals

Good Period Alliance is part of an award-winning, B Corp-certified ecosystem—founded in 2019 by Cartier Women’s Initiative grantee and AVPN Gender Equality Ambassador, Olivia Cotes-James—committed to making earth-friendly, stigma-free period care accessible to everyone, everywhere. Through the Alliance, we activate organizations to join our mission of building a more equitable world—where menstruation is never a barrier to health, inclusion, or opportunity. We provide: • Sustainable product access in washrooms • Interactive workshops • Impactful campaign toolkits • Cross-industry events Alongside Good Period Alliance, our ecosystem delivers: • Product Innovation: Through LUÜNA, we work with world-class production partners to create organic and reusable period products that are kinder to our bodies and our planet. • Community Impact: Our Community Fund supports charities and community ambassadors with free menstrual care for underserved local groups, tackling the financial, physical, and social barriers of menstruation in partnership with those closest to the issue. Through this model, we champion a new breed of business—one where every purchase and procurement decision becomes a catalyst for real, lasting change.